The Privacy and Electronic Communications Regulations 2003 (as amended) (PECR) cover the sending of electronic mail for direct marketing purposes. This guidance discusses electronic mail marketing in detail. Read it if you have detailed questions not answered in the Guide to PECR, or if you need a deeper understanding of how PECR applies to electronic […]
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The ICO has released details about an investigation and enforcement action they have taken against a number of companies involved in email marketing. This is a complex case which involved a company promoting their services and a number of email list suppliers. The relationship between these companies is complicated but there was no clear contractual […]
Read More… from Email marketing – do your due-diligence or get fined
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