The Essential Guide to SMS Marketing Compliance in the US

For SMS marketing practices to remain ethical and legal, compliance with a complex set of regulations is essential. There’s a lot to know about text messaging compliance, shedding light on the key regulations and requirements (especially if your target is US Citizen Audience). These regulations, serve as the compass guiding marketers towards a principled course […]

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3 data privacy trends to expect in 2021

 According to  Forrester Predictions 2021, we look at three privacy trends that are very likely inbound in 2021 Expect more privacy laws Log onto most websites these days, and one of the first things you’re likely to see are notifications about data cookies: how the website is collecting your data, what it intends to do […]

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